Click here to read the full 2024 report.

Impact Report 2024: Changing the bathroom for good

At Wild, our mission is simple – to eliminate plastic waste from bathrooms worldwide. From refillable deodorants to an ever-growing range of sustainable personal care products, 2024 has been a year of innovation, impact, and community. Here’s how we’ve made a difference.

2024 in numbers

Here's what you helped us achieve

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Trees Planted
310,787 trees planted
🍃
Carbon Offset
20,204 tCO2 offset
👩‍👧‍👦
Team Wild
42 new team members
🗑️
Plastic Saved
330 tonnes of plastic waste diverted

Expanding our sustainable range

We’ve always believed that the best way to create impact is to think bigger. In 2024, we reimagined the bathroom beyond deodorant. Our expanded range now includes refillable body wash, hair care, hand wash, lip balm, and plastic-free soap bars.

The year of lip balm

Our refillable, plastic-free lip balm was a major milestone. It’s compostable, made with high-quality natural ingredients, and comes in delicious scents like Passionfruit Swirl and Coconut & Vanilla. Each refill saves 7.5g of plastic – proving that small swaps make a big impact.

A more sustainable supply chain

In 2024, we focused on improving the sustainability and transparency of our supply chain by:

Eliminating plastic from shipping wherever possible
Establishing fulfilment centres in Australia and the USA to reduce emissions
Using a platform to track and measure our carbon footprint and with this data, we’re working towards net-zero goals.

We are Leaping Bunny approved 🐇

The globally recognisable gold standard for cruelty-free products.

Community and our people

We're nothing without our people. This year, we:

Expanded into Tesco, bringing refillable products to even more customers, making Wild more accessible.
Achieved M-Tick certification for our deodorant, recognising how Wild deodorant helps with recognised symptoms of menopause.
Earned Leaping Bunny approval, reinforcing our cruelty-free commitment
Partnered with First Mile to recycle unwanted cases, giving customers a £5 Wild voucher in return.

The team got busy volunteering

Here's a peak into what we did

Giving back beyond our products, Wild continues to support important causes:

Choose Love: Our Heart Case raised funds for Choose Love's humanitarian efforts.
Lady Garden Foundation: Raising awareness of gynaecological cancers.
Crisis UK: Donating 2,000 deodorants to those in need.
FoodCycle: Our team cooked 240 meals for those facing food insecurity.
On A Mission: We’ve planted nearly 1 million trees since 2020.

Looking ahead to 2025

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Body Care Innovation
New refillable innovations that push boundaries in body care.
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Supply Chain
Improving our supply chains to eliminate waste and emissions.
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B Corp recertification
Striving to beat our already impressive score of 110.8

Thank You

Our impact wouldn't be possible without people like you who keep coming back, refilling and revolutionising your bathroom routines. Thank you for your support in 2024!