We’re excited to announce that Wild has joined Unilever. We started out five years ago with a simple mission: to make refillable, sustainable bathroom products for everyone – and to change how people buy, use and dispose of personal care. Joining Unilever is a huge step towards that goal; with their support we’ll be able to put our foot on the accelerator, to reach more people than ever before, and to speed up our mission to remove more single-use plastic from bathrooms around the world.

We’ve joined Unilever so we can have even more of an impact worldwide.

As a small company, it’s really hard to make a big splash on our own. By leveraging Unilever’s global network and capabilities, we can reach more people than ever before, making sustainable personal care accessible globally.

Bringing sustainable personal care into the mainstream requires the support, expertise, and guidance that Unilever provides. This means access to cutting-edge research and development to create the best new products and to improve what we already offer. With this partnership, sustainable options like Wild can become available to everyone. It’s a huge step forward for us and for sustainable personal care.

Our formulations are staying just the way you love them; packed with premium ingredients that you’ve heard of and that are good for your skin! We will continue to try and always improve on the products we offer to make sure we maintain the highest quality standards in the industry.

Our commitment to sustainability is at the heart of everything we do, and that’s not going to change. In fact, with Unilever’s support, we’ll be able to invest in even more cutting-edge technologies to reduce our carbon footprint and environmental impact more than we ever could alone. We want to bring you new products and new ways to remove single-use plastic from your personal care routines and we’re more motivated than ever to push the boundaries of what’s possible.

Yes! We’ll proudly remain a certified B Corp. For us, business is all about creating positive change, and we’ll continue to meet the high standards that come with being a B Corp. Nothing about that changes.

Absolutely. We never test our products or ingredients on animals and use 100% vegan ingredients in our products. We will continue to remain vegan-certified by the Vegan Society and cruelty-free by Leaping Bunny.

You can read more about Unilever and their approach to no animal testing on their website.

We will continue to support charities and local communities as part of our commitment to creating positive change. As we have done for the last 5 years, we’ll keep planting trees with On A Mission (we’re on over 1 million!) and have a year-long partnership with LGBTQIA+ homelessness charity ‘akt’. The team is fully on board with this mission, and a lot of us are doing the Three Peaks Challenge in June to raise money for our chosen charities!

The Wild brand you know and love is here to stay! You can expect the same top-quality formulations, carefully selected ingredients, and bold, exciting scents you’ve always enjoyed. Our mission to reduce single-use plastic in the bathroom has gone up a gear and we’re bringing you new products, even better formulations, and more ways to make sustainability accessible to everyone. It's the same passionate team, in the same place, delivering the same solutions for a single-use plastic-free future and we couldn't be more excited about what we can now achieve with the backing of Unilever. In the meantime, it’s business as usual here at Wild HQ and we’ve all got our heads down working hard to deliver for you!

There was some market speculation before the deal was finalised and we were unable to comment until everything was officially confirmed. We're excited to now share the news and look forward to the next chapter.