What is an ‘aluminium-free deodorant’ and should I be using one?

So, how do aluminium-free deodorants still work effectively?

Aluminium-free deodorants contain alternative and natural ingredients that work to keep you dry and stop your underarms from smelling unpleasant. For example, Wild’s formula contains tapioca starch, an absorptive powder extracted from the roots of the cassava plant which keeps you dry without blocking your sweat glands. Another key ingredient in our regular range is bicarbonate of soda which is antibacterial so prevents body odour from forming by killing off any bacteria which has rocked up under your arms, expecting things to get sweaty. This is a key part of preventing that classic body-odour smell, as it's the waste products from the bacteria that are responsible. Wild will keep you smelling fresh all day- even on those busy days - naturally!

You can find a full list of our ingredients, plus their role and benefits, here.

But what about your aluminium Wild case?

By calling our deodorant aluminium-free, we are referring to there being no aluminium-salts in the deodorant formula. In contrast, our refillable casing is made from aluminium alloy which is very different to aluminium-salts in antiperspirants. It's an incredibly safe and commonly used form of packaging because it’s lightweight and highly durable. This means your casing can last you a lifetime!

Check out the case range here!