The Wild Word

Deodorant you won’t dump

Watch our brand new YouTube video.

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Meet our new lip balm formula: what have we changed?

You spoke, we listened. We’ve made some tweaks to our refillable, natural lip balm formula to make it even better than before.

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Wild natural deodorant vs. antiperspirant: why a natural deo is the better choice.

Why a natural deo is the better choice.

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Why you should switch to Wild: The benefits of a refillable, natural deodorant.

When you make the switch, there's loads to be excited about. Take a look!

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The ingredients in our refillable natural deodorant: what makes us different?

Let’s explore the ingredients that make our deodorant not just effective but also kind to your skin and the planet.

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Tracking Our Carbon Footprint

How we're taking steps towards tracking our emissions and reducing our carbon footprint.

• Sustainability

How to apply Wild deodorant

Read our tips for the perfect application.

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Our Diversity and Inclusion Report

We celebrate our team and share our efforts to promote diversity and inclusivity in the workplace.

How to fill/refill your Wild lip balm

Unsure how to fill/refill your Wild lip balm? Read this blog for step-by-step instructions!

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Wild Impact Report 2023

2023 was a our biggest and Wildest year yet! Read all about it in our Impact Report.

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Tesco haircare and body wash store list 🫧

Where can you find our haircare and body wash in Tesco?

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Tesco launches their first compostable hair care range with Wild 🫧

Pick up your bananas and pears with your refillable personal care

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What is a natural shampoo?

Read more to find out what a natural shampoo is!

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How to repair dry, damaged hair

Read more to find out how to repair dry, damaged hair

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How to refill our new case

Find out how to refill our new case

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Meet our new Case design

Find out more about our new Case design.

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Wild x Choose Love

We are SO excited to introduce our Love Heart case in partnership with Choose Love!

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Meet our plastic-free body wash refills

Find out more about our 100% plant-based refills.

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Antiperspirant vs. Natural Deodorant

We are tackling the misinformation and confusion over what a deodorant is compared with antiperspirant, as well as the benefits of switching.

• News

Sing your heart out with Wild's shower playlist 🎶🫧

As you lather up with Wild's refillable, natural body wash, let the infectious beats and catchy tunes of Sudsy Serenades transport you to a world of pure shower-time joy. 🚿🎶

What does our Body Wash smell like?

Read on to see what our Body Wash actually smells like!

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How to refill your Wild body wash case

Unsure how to fill/refill your Wild body wash case? Read this blog for step-by-step instructions!

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Wild X Woodgreen

We have partnered with Woodgreen for the launch of our Sausage Dog case!

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Is our Body Wash compostable?

Discover what to do with your Body Wash refill when you are finished!

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Antiperspirant vs. Natural Deodorant

We are tackling the misinformation and confusion over what a deodorant is compared with antiperspirant, as well as the benefits of switching.

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Why does the same fragrance smell different on different people?

Let's answer this sometimes confusing phenomenon!

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Meet the team: Klara

Meet Klara, one of our Influencer Marketing Executives!

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Scent Notes 101

What do the Top, Middle and Base notes actually mean?

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How do we come up with new scents?

The process behind the development of our amazing limited edition scents!

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Wild Impact Report 2022

2022 was a our biggest and Wildest year yet! Read all about it in our Impact Report.

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Swipe your pits, check your tits: Wild's CoppaFeel! partnership

Discover more about our Boob Case in partnership with breast cancer charity CoppaFeel!

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New Camomile Tea & French Lavender Scent

Have a soothing start to 2023 with our new Camomile Tea & French Lavender deodorant scent!

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Get 25% off and help plant 100,000 trees this Black Friday

This Black Friday, we are offering a massive 25% off sitewide from 20th November to 30th November and aiming to plant 100,000 trees with your help.

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Eco Movements Throughout the Decades

In celebration of our Retro Swirl case, here's a highlight of a few influential environmental movements throughout the decades.

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Should my child be wearing deodorant?

Read on for details on kids and deodorant!

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Sweat Guide 101

Find out about all things sweat in our Sweat Guide 101 💦

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Come to the fragrance house with us

Let’s take it back to where our wonderful and wacky scents are developed and created; come with us to our fragrance house

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Our Support of Polar Bears International

Wild is proud to announce that it has selected Polar Bears International as its newest featured charity, inspired by our latest YouTube video.

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2021 Sustainable Swaps: Part 3

The final part of the Wild sustainability series.

• Sustainability

2021 Sustainable Swaps: Part 2

Part 2 of the Wild sustainability series.

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2021 Sustainable Swaps: Part 1

The first part of the Wild sustainability series.

• Sustainability

Unlock the power of Activated Charcoal deodorant

Not long ago, charcoal was only really found in fires or in an artist’s pencil case. So how has it ended up in one of our refills?

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Your Guide to a Greener Bathroom: 🚫Parabens

We’re passionate about sustainability. This meant we were VERY picky about the ingredients which were going to be allowed in our products.

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You made us make a Lemon Meringue deodorant

At the end of last year we posted a poll to our Facebook community asking which scent the good people of Wild would like to see next ... And Lemon Meringue won by a country mile

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Will I experience a 'transition period' when switching to Wild deodorant?

Some Wild users may experience a transition period when making the switch to natural deodorant.

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Wild's Environmental & Social Policy

We want to build a progressive and inclusive business that makes switching to natural and sustainable products possible without compromise.

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Wild’s Top 4 Sustainable Gift Ideas

We've created a list of gift ideas which are not only useful but also eco-friendly, sustainable, and supportive of smaller businesses.

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Wild’s favourite stocking fillers for Christmas 2021

Been dreaming of a Wild Christmas? We certainly have here - although a lot of our dreams tend to be Wild-themed…

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Wild Forest: Our Partnership with ON A MISSION

Wild is proud to be partnering with ON A MISSION and even prouder to be carbon negative as a result!

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Why we use bamboo packaging

Given our love for bamboo, we were pretty excited to find out that September 18th is World Bamboo Day. Celebrate with us and read about why bamboo is so great.

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We want to plant at least 10,000 trees this Black Friday

To celebrate the launch of our brand new black case we aim to plant more than 10,000 extra trees over the Black Friday weekend.

• Sustainability

We’ve partnered with activewear brand TALA so you can literally get your sweat on!

We’re excited to announce the launch of the Wild x TALA sweat-set, designed to make you feel (and smell) like you’ve been to the gym – even when you haven't.

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We’ve got your new refill storage solution sorted

We’ve been busy working behind the scenes at Wild HQ on lots of exciting projects and we’re finally able to tell you about our new refill pouches.

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We’ve brought back our sell-out Toffee Apple deodorant for the second year running!

Forget pumpkin spice latte, there’s only one reason to look forward to spooky season and that’s the triumphant return of our Toffee Apple deodorant.

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Take a wash on the Wild side and lather up with our NEW natural soap!

We thought it’s about time we reject plastic soap dispensers and make the humble bar of soap an essential in our bathrooms again.

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Store your refills in style with our new vegan leather washbags

We’ve teamed up with British start-up OneNine5 to bring you our 100% vegan leather washbags - perfect for storing your refills and case!

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Say hello to cheese scented deodorant 🧀

Life’s better when you’re eating cheese. That’s why we’ve hooked up with the Cheesegeek to bring you a range of not one, but three, cheese scented deodorants.

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Plastic Free July - keep going!

The Plastic Free July Challenge is a global movement that helps millions to be part of the solution to plastic pollution, and it’s right up our street at Wild!

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Order a pink case and we'll donate 50p to Breast Cancer Now!

We’re on a mission to exceed our £5000 commitment to support their world-class research and provide life-changing care for those affected by breast cancer.

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New Year New Wild - Our 2020 Vision

We envision a future where we can remove plastic packaging from our daily bathroom routines.

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Leave them 'peachless with the ultimate Valentine’s Day gift

Over at Wild HQ we think we’ve cracked love and it comes in the form of our NEW, limited edition Peach Bellini deodorant.

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It's our Birthday!

It's been officially been a year since the first Wilds started dropping through your doors!

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The Wild Leopard Print deodorant cases in aid of The Born Free Foundation

We’ve upped the Wild-ness of our cases and embellished them with a stunning Leopard Print design - all in aid of international wildlife charity, Born Free.

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How we made a deodorant for life

In this blog, we take a look at the thought-process behind designing the last deodorant you’ll ever need to buy.

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How to make the switch to a Natural Deodorant

You want a deodorant that’s easy to use, kind to your skin, and is effective - we have hundreds of thousands of customers who believe that Wild does just that!

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Have a Wild Valentine’s with the return of Peach Bellini 🍑🥂

Here at Wild we practise what we “peach” and we’ve always said we’re happy to bring back our whacky limited edition deodorant scents if there’s desire for it.

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Grab Wild with your next food shop!

Load up your trolley because Wild is now stocked in over 280 Sainsbury’s stores across the UK!

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Get 25% off and help plant 50,000 trees this Black Friday

We’re offering a massive 25% off across the site between the 22nd and 29th of November. This is our biggest ever discount!

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From cyberspace to supermarket aisles: How Wild got into your favourite stores

It’s always been our goal to bring the refill revolution to the mainstream so it was only a matter of time before Wild made its way to your favourite shops.

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How to fill/refill your Wild refillable deodorant case

Unsure how to fill/refill your Wild deodorant case? Read this blog for step-by-step instructions!

• News

6 Sustainable Brands We're Loving This Month

We've compiled a list of our favourite brands at the moment that will help you get one step closer to being a sustainable superhero.

• Sustainability

Antiperspirant vs. Natural Deodorant

We are tackling the misinformation and confusion over what a deodorant is compared with antiperspirant, as well as the benefits of switching.

• News

Black History Month: what’s happening on the Wild side?

So many of us here at Wild have been busy consuming extra content during the course of Black History Month, and here’s a selection of things we have covered.

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Can sweat really be good?

Our bodies are designed to sweat which is why we've made a deodorant that works WITH your body, rather than against it!

Come to the deodorant factory with us

When deciding where to make our deodorant, we had to make sure the factory had top-notch eco-credentials.

• Sustainability