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Our Sustainability Mission

We’re on a mission to eradicate single use plastic from bathrooms all around the world – and we’re armed only with our range of refillable personal care.

The plastic problem.

Our founders, Freddy & Charlie, realised that their bathrooms were full of plastic that was on a one-way trip to landfill. So much plastic has to be thrown away, and many natural alternatives don’t cut the mustard. So they thought: what if we could make high performing, low waste bathroom bits… without the throwaway packaging? What if a better way of doing personal care felt like an upgrade, not like a compromise?

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The solution is simple: refillable personal care.

Single use plastic stinks. And not using personal care stinks more! So we’ve created reusable cases for high performing deodorant, antiperspirant, body wash, hand wash and lip balm. They’re all made from durable aluminium and post-consumer recycled plastic and will really last.

Unlike plastic bottles, our refills don’t hang around. In fact, they break down in a matter of months, rather than years. Made from nature, returning to nature.

Our deodorant comes in our classic Stick Deo format, as well as a Roll On – so you’ve got the choice of how you stay that little bit more sustainable.

Natural ingredients in every swipe. 🍊

We love natural stuff (goes with the name Wild, doesn’t it?). So all of our personal care is made with natural origin ingredients. We love them for their skin benefits, odour fighting properties and gentle power. Everything we do is Vegan Society approved, Leaping Bunny certified and puts nature front and centre.

Our Ingredients
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Some Wild reviews 📣

« Déodorant top, doux pour la peau et la planète »

gq

An estimated 1.7 million trees… and counting.🌱

Alongside our partners ONAMISSION, we plant trees for every Wild product sold. So whenever you buy a deodorant, antiperspirant, body wash, hand wash or lip balm, you’re helping grow the Wild forest – and helping take carbon out of the atmosphere.

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We do good
(while we smell good)

Along the way, we love supporting good causes. Some of our charity partnerships have included:

Join the refill revolution.

Discover refillable deodorant, body wash, hand wash, lip balm and more. Packed with natural origin ingredients, effective formulas and scent-sational fragrance.

Everything at Wild is...

✅90%+ natural origin ingredients
✅Vegan Society Approved
✅Leaping Bunny Approved
✅Designed to divert plastic from landfill

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Caption: a roll of white paper with the words wild on itJoin our sustainable community.

Try our vegan & plastic-free deodorant

Over 72,000 5-star reviews