Wild Impact Report 2025
Wild
Small swipes. Big Wins. We’ve rounded up the highlights from our latest Impact Report so you can see exactly how your morning routine is changing the world. From pioneering new plastic-free products to the big sustainable milestones we've hit this year, read on to see how we’re making the "refill revolution" more than just a catchy tagline.
Two men walked into a bathroom and decided single-use plastic had been ruling the personal care shelves for long enough. It was time for a refill revolution.
And just like that, Wild, the UK’s first refillable and number 1 natural deodorant,was born.
In 2025, wild has helped people all around the world ditch an estimated 482.15 tonnes of single-use plastic from their bathrooms by selling over 15 million refills.
We got Wild into the hands of even more customers last year with the launch of our hand wash and our first-ever roll on deodorant. To make sure these refills aren’t rolling around the ocean in the future, we made them out of Vivomer, a fully biodegradable plant-based material.
The Wild Forest continues to grow...
We planted a further 743,159 trees with On A Mission, bringing our grand total to over 1.6 million trees.
Leading the refill revolution isn’t always easy, but when you’re surrounded by the right people, no challenge is too...challenging.Our team more than doubled last year, and so did our commitment to ensuring Wild is a dynamic, welcoming place to work.
We’re always looking for ways to improve our DEI efforts, but something we’re especially proud of is our partnership with GoodWorks, where we help underrepresented young people have access and support in their entry-level roles at Wild.
In April 2025, something BIG happened: Wild joined the Unilever family.
With the global reach and expertise of Unilever now behind Wild, we can ramp up the sustainable research and development. Together, we will create a future where single-use bathroom plastic is scratched off the shopping list for good.
“Wild’s innovative approach to formulations and packaging, and social-first marketing, has made it an unmissably superior brand, and a perfect complement to our Personal Care portfolio. Since joining the Unilever family in April, we have reaffirmed our commitment to Wild’s mission to remove singleuse plastic from bathrooms worldwide. Our priority is investing in the growth of Wild and leveraging Unilever’s world-class R&D and Supply Chain to help more consumers make sustainable choices.”
Sustainability pillars.
We are investing in greater cutting-edge material innovation as we work to address the problems associated with single-use plastic in everyday personal care routines.
Our sustainability journey is a neverending one, and we want to make every step of the way more accessible to our customers, while also holding ourselves more accountable
We will use our position to champion more great causes and increase engagement of our volunteering and charitable commitments, both internally and externally.
We are actively taking steps to get more reliable data to reduce our greenhouse gas emissions, because we know we can do better. And we will.
We partnered up with our first ever ambassador, someone who is a champion both on and off the court: Emma Raducanu.
(If you’re as big a fan of tennis balls as you are of our roll on balls, you might have heard of her.)
Emma believes in committing to sustainability and innovation, and, through her Wild ambassadorship, she wants to inspire people to make that small choice to do better for themselves and the planet.
“I’ve always believed that even small changes can make a real difference.”
Wild might be one small part of a wider network of personal care companies, but every innovation and every sale takes us closer to making a real difference.
Emma has become more than just a partner in this mission. She’s a catalyst for change, a signal to the nation that choosing refillable is obvious.
Summer. (Almost) everyone’s favourite season may bring with it endless strolls in the park and beer garden outings.
But it also brings extra sweat and armpit worry. What better time to roll out our latest deo invention, the roll on? It’s refilla-ball, but where our stick deo moisturises, the roll on refreshes – perfect for those sleeveless summer days.
24 hr odour protection.
Rigorously tried & tested formula.
Recyclable refill.
Made from compostable material (and not conventional plastic).
Vegan & Cruelty-free certified.
Free from sulphates, parabens & SLES.
No white marks.
Invisible, fast drying formula.
“By translating our refillable, lower-waste approach into this widely used and popular format, we enabled even more customers to remove single-use plastics from their bathrooms.”
Save the plastic (from polluting our plant)
Thanks to our incredible customers, last year we saved an estimated 482.15 tonnes of single-use plastic from polluting the planet and entering landfills.
And that’s just from the purchase of our stick deo and lip balm refills.
This achievement is not just a testament to sustainable choices but a clear demonstration of the power that everyday actions, when aggregated, can have on the environment.
What is Vivomer? Vivomer is the home compostable, biodegradable material that our refill bottles are made from, and when disposed of, fully breaks down back into the Earth. Vivomer has undergone carbon-14 testing to verify that it’s made using only plant carbon.
Is Vivomer really home compostable? Vivomer has an OK Compost Home certification from TUV Austria, an independent 3rd party, which means it will biodegrade in backyard compost heaps at ambient temperatures (20-30 °C). But don’t worry if your Vivomer bottle is taking longer to biodegrade than others; it can take as little as a few months or as long as a year to fully break down.
Climate action plan
Sustainability and the environment are the beating heart of Wild; they’re the reason Freddy and Charlie started the business.
"Wild is committed to supporting the global ambition to limit global warming to 1.5°C. We will allocate dedicated human, technical, and material resources to ensure effective implementation, from reducing emissions within our value chain to enhancing our sustainable sourcing practices. Our office uses 100% renewable energy, and we are working with our suppliers to reduce waste, even further than it already is, during new product development.
We understand that tackling climate change requires collaboration, so we are actively engaging with stakeholders across our value chain – ranging from suppliers and manufacturers to customers and local communities. Through these partnerships, we aim to share knowledge, improve transparency, and accelerate meaningful progress towards a sustainable future."
Greenhouse gas emissions
Our 2025 greenhouse gas (GHG) emissions data has been delayed, so we will publish this separately when we get it. For now, let’s take a look at how we did in the years before.
In 2023, Wild Cosmetics’ GHG emissions totalled 14,600 tCO2e. In 2024, our emissions slightly increased to 15,700 tCO2e – due to Wild growing as a business. Some areas were higher than we’d like,such as freight, but our team has been working hard to ensure they are better controlled moving forward. We also partnered with new filling factories in Australia and the US to make sure we reduce our carbon footprint even further by bringing our products closer to these markets.
While much of the data from 2023 and 2024 is based on financial averages, we are committed to refining our reporting. So for 2025’s emissions, we aim to have more accurate data to better track and manage our emissions.
Life Cycle Assessments
Some exciting news is we’ve had Life Cycle Assessments conducted on our product range.
We are still in the process of analysing the data, and we will share this at a later date. Life Cycle Assessments are a key tool in helping us determine where our biggest environmental impact is and what we can do to reduce it. (They are not a cycling fitness test, much to the relief of some Wild employees)
On A Mission to plant trees.
One mission.Two partners.
We’ve been partnered with On A Mission (OAM) since 2020. Since then, Wild has supported communities in Nepal, Kenya, Zambia, Senegal, Madagascar and Congo to plant trees in ethical reforestation programmes. But it’s not just planting trees. Our partnership creates stable, year-round employment opportunities for tree planters and farmers, offering long-term benefits for the local communities as well as the environment.
In 2025, the projects expanded to Brazil, Uganda, Tanzania and India, where we planted 743,159 trees. This brings the total number of trees Wild has helped plant to over 1.6 million – roughly 3,000 hectares of forests.
OAM prioritises training and knowledge sharing, equipping local communities with the best farming practices and sustainable land management techniques. By empowering farmers with the tools and expertise they need, we help them increase productivity,enhance soil health and reduce the environmental impact of traditional agricultural practices.
One of Wild’s core beliefs is that it’s our duty to support others, especially those in less fortunate situations than us.
We’re pleased to say we grew our charitable efforts in 2025 and donated a total of £372,573 across several worthwhile causes. Our commitment to community support also led to the donation of 2,647 units of stock distributed across 14 local charities and schools.
We spent 1,138 hours volunteering.
When we’re not thinking up new ways to encourage people to make the switch to refillable products, we’re out in the wild supporting and giving back to communities.
The 1,138 hours Wild employees spent volunteering in 2025 was spread amongst several charities, including our key charity partners, The Mayor’s Fund for London, which focuses on empowering young people from disadvantaged backgrounds, and FoodCycle, a fantastic organisation that combats food poverty and loneliness by serving meals made from surplus food.
Our commitment to the planet starts right here in the office, where we aim to
buy from fellow B Corps and ensure ourcfootprint is almost as invisible as our new roll on deo.
Keeping things green
🍃 We use our own hand wash in our bathrooms and kitchen, making sure everyone’s hands smell positively lickable.
🍃We currently stock our bathroom cubicles with Bumboo bamboo loo rolls, which have zero pesticides, and, in 2026, we will be switching to unbleached paper.
🍃 Our coffee is from Pact, a B Corp that pays farmers an average of 60% above Fairtrade base prices. It’s direct-trade, carbon-neutral roasted and ethically sourced from crop to cup.
🍃 We exclusively provide sustainable female hygiene products from Here We Flo, a business on a bloody brilliant mission to ensure that your cycle is eco-friendly and plastic-free.
🍃 We are currently using Ecover for our washing up liquid, but are in discussions with our cleaning partners to switch to 100% sustainable cleaning products across the entire office. We want our surfaces to be so eco-friendly you could eat off them.
What makes Wild a great place to work?
It’s our people. We’re totally committed to our inclusive workplace culture, and we want to see everyone shine. That’s why we actively welcome applications from everyone - regardless of gender,sexuality, socioeconomic background or belief.
At Wild, there’s something for everyone. We’ve got some great employee resource groups to create spaces for people from different communities to come together and share experiences. We’re always listening and learning. We will always hold ourselves and each other accountable. And we always encourage open and honest conversation.
Thank you for being a key part of the Wild movement.
We wouldn’t be gracing the shelves of as many bathrooms or the inside of as many toiletry bags without every single one of our customers. We wouldn’t have prevented the estimated 482.15 tonnes of single-use plastic from polluting our planet. We wouldn’t have planted as many trees, nor sent vital funds to as wide a selection of charities.
Every refill and every switched-out product has contributed to this achievement. And for that, we will never stop being grateful.
