Privacy Policy 🔒

We know that you care about your personal data and how it is used, and we want you to trust that Wild uses your personal data carefully. This Privacy Notice describes how your personal data is collected, used, and shared when you visit or make a purchase from www.wearewild.com (the “Site”).

Who is collecting your data?
Any personal data provided to or collected by Wild is controlled by Wild Cosmetics Ltd.
This Privacy Notice applies to:
i. Wild websites;
ii. Wild’s marketing content,including offers and advertisements for Wild products and services, which we (or a service provider acting on our behalf) send to you on third-party websites, platforms and applications based on your site usage information. These third-party websites generally have their own Privacy Notice and Terms and Conditions. We encourage you to read them before using those websites.

Personal data we collect
We may collect personal data from a variety of sources. This includes:

• Personal data you give us directly: we collect data about how you use our services and products, such as the types of content you view or engage with, or the frequency and duration of your activities. We also collect personal data you provide us when you sign up for a marketing newsletter, complete a survey or register for an account to buy our products. We also collect personal data when you contact us, including through customer support. In so doing, we may ask for personal data, such as your name, gender, date of birth, shipping and billing address, email address and telephone number. · Personal data we collect indirectly: we also receive and store certain types of personal data whenever you interact with us online.
  

When you visit the Site, we collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. You can read our cookie notice here. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

We collect Device Information using the following technologies: - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. - “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. · Personal data we collect from other sources: personal data we collect from other sources. We collect personal data from other sources including our trusted partnerships with third-parties and where we operate Wild accounts on third-party platforms. For example, if you sign up for a Wild newsletter through a social media platform, we may receive your contact details from that platform.

When and why we collect “special categories of personal data” Certain categories of personal data, such as race, ethnicity, religion, health, sexuality or biometric data are classified as “special categories of data” and benefit from additional protection under the UK and European data protection legislation.

We limit the circumstances where we collect and process these special categories of data.

Wild sometimes collects data related to your health such as allergies, or skin conditions. Wild only collects and uses this personal data where you have provided us with your consent for us to do so. For example, if you tell us about an allergy and agree to receive personalised marketing, we may use that information to recommend products that are suitable for you.

Wild may also collect information about your health, such as allergies or skin conditions, if this is relevant to a complaint or claim you make. In these circumstances, we will process this information where necessary to establish, exercise, or defend legal claims.

What purpose do we use your data for?
We use your personal data that we collect generally to:

• fulfill any orders placed through the Site, (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
• provide product and customer support, Ccommunicate with you and manage your account, including responding to enquiries and customer service requests, handle complaints, returns and refunds;
• show you relevant online advertising for Wild products and services on third- party websites, platforms and applications, based on your site usage information, where permitted by law and in line with your preferences;
• send you promotional materials, including direct marketing mail, email communications, and SMS messages to inform you about new products offers, promotions and updates, like Shopping Cart Reminders where permitted by law and in line with your preferences. You can opt-out of receiving these mailings at any time by contacting us directly at [email protected] .
• improve our products and service, our website performance, functionality and user experience (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns);
• Screen our orders for potential risk or fraud, protect our customers and maintain the security and integrity of our website and services.
  

Our legal basis for processing your personal data
Where appropriate, we will ask for your consent to process the personal data. Where you have given consent for processing activities, you have the right to withdraw your consent at any time.

In some cases, we rely on legitimate interest for processing your personal data. A legitimate interest could exist for example, when you sign up for a loyalty scheme with our brand and we use the personal data collected to conduct data analytics to improve our products or services. This ground will only be used where it is necessary to achieve a legitimate interest, for example to optimise a service, and does not outweigh your rights as an individual. This legal basis will only be relied upon where there is no less intrusive way to process your personal data. We process your personal data to perform a contract to which you are or will be a party. For example, we need to process your personal data to deliver a product or a service you bought or to allow you to take part in one of our competitions. We also process your personal data when we have a legal obligation (e.g., tax or social security obligations) to perform such processing. For example, a court order or a subpoena may require us to process personal data for a particular purpose, or we may be compelled to process personal data to report suspicious transactions under the local anti-money laundering rules.

Sharing your personal data
We share your personal data with selected third parties when necessary and in accordance with this Privacy Notice, including with:

• Service providers that help us run our business and deliver our services, such as our ecommerce platform (including Shopify), payment processors, warehouse and shipping partners, email and text messaging providers, and IT or technical support services. Where we use AI-powered tools to support our business operations, customer service, analytics, planning, marketing, content creation or other business functions, we may share personal data with those providers where necessary to provide the relevant service. These providers are contractually required to protect personal data and process it only on our instructions.
• Analytics and advertising partners (such as Google Analytics and social media advertising platforms) to help us understand how our website is used and to deliver relevant advertising, where permitted by law.
• Corporate affiliates or potential buyers, for example where personal data is shared in connection with a business sale, merger, or reorganisation.
• Legal and regulatory bodies, public authorities, courts, or other third parties where we are required to do so by law or to protect our legal rights.
  

International data transfer
We may need to share your personal data with trusted partners or service providers, or Wild group companies and affiliates outside the UK or the European Economic Area (EEA).For example:

• To carry out your instructions (like delivering your order abroad),
• To meet legal obligations, or
• To work with companies that help us run our business ( like our service providers and analytics and advertising partners).
  If we do send your information to a country that doesn’t have the same data protection laws as the UK or EEA, we’ll make sure your information is still protected.
  We do this by:
• Only sending data to countries that have been officially recognised as having strong data protection laws, or
• Putting in place contracts with our partners to make sure they protect your data just like we do.
  

Behavioural Advertising and Personalised Marketing
We may use information about how you interact with our website, products and marketing communications to send you personalised advertisements and marketing messages that are more relevant to your interests. This may include information about products you have viewed, items added to your basket, purchases you have made, or your engagement with our emails and SMS messages. For example, if you view a particular scent or add a starter pack to your basket but do not complete your purchase, we may use this information to send you a personalised email or SMS featuring those products. Where required under applicable data protection law, we rely on your consent to carry out this activity, and you can withdraw your consent at any time by contacting us directly at [email protected] .

Mobile marketing
Mobile Message Service Terms and Conditions
Last updated: 19th October 2021
The Wild mobile message service (the "Service") is operated by Wild Cosmetics Limited (“Wild”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Wild’s SMS/text messaging service, you agree to receive recurring SMS/text messages with service-related and promotional messages, including updates, alerts, and information (e.g., order updates, account alerts, etc.) and promotions, specials, and other marketing offers (e.g., cart reminders) from and on behalf of Wild via text messages through your wireless provider to the mobile number you provided, even if your mobile number is registered on any Do Not Call register. Text messages may be sent using an automatic telephone dialing system or other technology.

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Wild. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Standard message and data rates may apply from your wireless provider. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Click the unsubscribe link in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Wild mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms. For Service support or assistance, email [email protected].

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal data, please see our Privacy Notice @ https://www.wearewild.com/policies/privacy-policy

Privacy Policy Update: Cookies and Data Usage
On our store, we use the consent management tool Pandectes GDPR Compliance from Pandectes. This tool enables you to manage consent for data processing via the store, particularly for the setting of cookies, and to exercise your right to revoke consents that have already been given. The purpose of this data processing is to obtain and document the necessary consents for data processing and to comply with legal obligations. For this purpose, cookies may be used, and the following information may be collected and transmitted to Pandectes: anonymized IP address, date and time of consent, URL from which the consent was given, anonymous, random, encrypted key, and consent status. This data will not be shared with other third parties. The data processing is carried out to comply with a legal obligation based on Art. 6 (1) (c) GDPR. It is also valid for other data regulations. You can find more information about the terms of use and data protection at Pandectes at: Terms of service and Privacy Policy - https://pandectes.io/privacy-policy/
At Wild Cosmetics, we use cookies and similar tracking technologies to enhance

your browsing experience, analyze site traffic, and deliver personalized content and ads. This section provides details about how we use cookies, the data we collect through them, and how you can manage your cookie preferences.

1. What Are Cookies? Cookies are small text files stored on your device when you visit our website. They help us remember your preferences, improve site performance, and offer relevant

content.

2. Types of Cookies We Use a. Essential Cookies
These cookies are necessary for the website to function properly. They enable core features such as security, order processing, and account login. b. Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information such as page visits, traffic sources, and click patterns. This data is aggregated and anonymized. c. Functionality Cookies
These cookies allow us to remember your preferences (e.g., language, location) and provide enhanced features for a better user experience. d. Advertising and Targeting Cookies
These cookies track your browsing habits to deliver personalized ads and

promotions. They may be set by us or third-party advertising networks.
For more information about our cookies, including cookie retention details please explore the preferences option of the Pandectes cookie consent management tool.

3. Tools and Services We Use We use Pandectes Cookie Consent to manage cookies on our website. Pandectes

ensures that we comply with global privacy regulations by giving you full control over your cookie preferences.

4. How to Manage Your Cookie Preferences When you first visit our website, you’ll see a cookie banner powered by Pandectes. You can: - Accept All Cookies: Allow all cookies for the best browsing experience.

- Customize Settings: Choose which types of cookies to accept or reject.
You can update your preferences anytime by clicking the** Cookie Settings** link in the footer of our website.

5. Third-Party Services
Some cookies are set by third parties we work with, including analytics providers (e.g., Google Analytics) and advertising networks. These services may process your data according to their own privacy policies.

Klar Attribution
We use the services of Klar (Klar Insights GmbH, Marktstr. 18, 80802 Munich, Germany) on our website. Klar, collects, processes and stores data on this website and its subpages for reach measurement, statistical analysis. This collection takes place on the following legal basis:

The user has given his consent in accordance with Article 6 (1) sentence 1 a GDPR and Section 25 (1) sentence 1 TTDSG, the data to be processed will be collected on a user-specific basis. For the aforementioned different types of collection, different cookies are used to ensure the respective type of collection.

Objection
To object to the use of Klar in principle, please use this Link. This will set a cookie with the name "donottrack" from the domain "wearewild.com". Please do not delete it, otherwise we cannot guarantee that you will not be tracked by Klar. Information on data protection and data use can be found on the following website of

Klar: https://www.getklar.com/data-protection.

6. How We Use Cookie Data The data collected through cookies is used to:

1. Analyze website performance and usage.
2. Deliver a personalized experience.
3. Show relevant promotions and advertisements.
   

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7. How to Opt-Out of Cookies You can manage or disable cookies in the following ways:

• Using Our Cookie Banner: Adjust settings via the cookie banner or the Cookie Settings link.
• Browser Settings: Most web browsers allow you to control cookies in their settings. You can block or delete cookies, but this may affect website functionality.
• Third-Party Tools: Opt out of targeted advertising through platforms like Your Online Choices or Network Advertising Initiative.

8. Updates to This Cookie Policy
We may update this cookie policy to reflect changes in technology, legal requirements, or our practices. Please revisit this page periodically for the latest information.

Artificial Intelligence and Automated decision making
We may use Artificial Intelligence (AI) technologies to improve our services, support our customers and personalise communications. For example, we use AI-powered tools to assist with customer service enquiries and to analyse purchase and engagement information to predict when you may need a product refill and send relevant reminders or offers. Where we use AI-powered chatbots, we will make it clear when you are interacting with AI rather than a human unless this is already obvious from the context.
To provide these services, we may share relevant personal data with trusted third-party technology providers that operate these AI tools on our behalf. These providers may only use your personal data to provide and support the AI services requested by Wild and are not permitted to use it for their own purposes. We do not use AI to make decisions about you that produce legal or similarly significant effects without human involvement.

Minors
We understand the importance of taking extra precautions to protect the privacy and safety of children. While some Wild products may be designed for use by children, our websites, services and marketing activities are intended for parents, guardians and other adults, and our Site is not intended for individuals under the age of 18.
We do not knowingly collect personal data directly from children where parental or guardian consent is required by applicable law. If we become aware that we have collected personal data from a child without the necessary consent, we will take steps to delete that information as soon as reasonably practicable. Access to certain services, promotions, competitions, samples, rewards or other activities may be restricted to individuals over a specified age.

Data retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we have to keep basic information about our customers (including Contact, Identity, and Transaction Data) for six years after they cease being customers for tax purposes. We also keep this basic information about our customers to enable us to deal efficiently with any after-sales queries that you may have. We keep customer profile information that you have indicated you are happy for us to hold so that we can keep you up to date about our products, services and events. Please let us know if you no longer wish us to retain this data.

Your rights
Where we process your personal data, you have a number of rights over how the data is processed and can exercise these rights at any point. If you would like to exercise these rights, please contact us by email at [email protected] or through the contact information below.

• The right to be informed. You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights. Therefore, we’re providing you with the information in this Notice.
• The right to access and rectification. You have the right to access, correct or update your personal data at any time.
• The right to data portability. The personal data you have provided us with is portable under certain circumstances. This right applies where we process your data via automated means, and in connection with the performance of a contract with you or your consent. This means it can be moved, copied or transmitted electronically.
• The right to be forgotten. Under certain circumstances, you have right to request that we delete your data. If you wish to delete the personal data we hold about you, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements. If the personal data we collect is no longer needed for any purposes and we are not required by law to retain it, we will delete, destroy or permanently de-identify it.
• The right to restrict processing. Under certain circumstances, you have the right to restrict the processing of your personal data.
• The right to object. Under certain circumstances, you have the right to object to certain types of processing, including processing for direct marketing (e.g., receiving emails from us notifying you or being contacted with varying potential opportunities).
• The right to withdraw consent. If you have given your consent to anything we do with your personal data (i.e., we rely on consent as a legal basis for processing your personal data), you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal data with your consent up to that point is unlawful). You can withdraw your consent to the processing of your personal data at any time by contacting us with the details provided below.
• Rights related to automated decision-making. You have the right not to be subject to a decision which is based solely on automated processing and which produces legal or other significant effects on you. In particular, you have the right: to obtain human intervention, to express your point of view; to obtain an explanation of the decision reached after an assessment; and to challenge such a decision.
• The right to lodge a complaint with a Supervisory Authority. You have the right to lodge a complaint directly with any local Supervisory Authority about how we process your personal data.
• The right to make a complaint to us, if you believe that Wild has infringed data protection law because of the way it handled your personal data. If you have any questions or concerns about Wild’s Privacy Notice or data processing, please do so by email at [email protected] .

Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at [email protected] or by mail using the details provided below:

F.A.O. Data Protection Officer, Wild Cosmetics Ltd
Unit CC2.03, Canterbury Court
1-3 Brixton Road
London, SW9 6DE
United Kingdom.
Last updated July 2026