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Emma Raducanu’s signature scent… now served!
🛻 Lucy Dunnet
Garden of England: Made by Emma, inspired by Kent.
This is scent served with style. We’ve teamed up with British tennis icon Emma Raducanu to bring you our most refreshing, match-ready collaboration yet.
When we got Emma – our global ambassador – in the lab, she said she wanted something fresh and uplifting that would remind her of Kent. It’s where she first learned to play, and nothing could be so nostalgic or inspiring for her.
We’ve landed on a quintessentially British scent sensation – with notes of crisp rhubarb, green leaves and rose petals. So, you can enjoy a slice of summer every time you apply your deodorant. And just like Emma, this fragrance is as at home relaxing in a garden full of flowers as hitting aces on the court.
Refillable deodorant that’s approved by athletes? That’s Wild.
Emma changed her deo game with Wild natural deodorant. Effective on and off the court, our Stick Deodorant is full of plant-powered ingredients that keep you fresh, nourished, and ready to take on the world – from date night to a grand slam title-winning match! For days when you want something a little bit drier, our Roll On Antiperspirant is a true game-changer, offering 72hr sweat protection, and made with 90% natural origin ingredients that your skin will love.
Do good. Feel good. Play good.
When Wild and Emma Raducanu go to Tesco…
…we sent Emma to Tesco. Not to pick up Wimbledon snacks, but to play against the next generation of tennis stars! It was a blast, and we’re sure the next grand slam winner was in there somewhere.
Fresh on and off the court
FAQs
Our dermatologically tested, refillable Stick Deodorant has 24hr odour control when applied to clean, dry armpits – this allows the deodorant to absorb better and work effectively throughout the day.
Each refill weighs 40g which will last around 4-6 weeks with daily use (you only need to apply 2 gentle swipes per pit - check out our advice on this here
Our stick deodorant is a 98% natural origin, 0% aluminium deodorant that stops body odour, not an antiperspirant. So while it won’t stop you from sweating, it does contain ingredients such as tapioca starch which absorbs moisture and keeps you dry all day.
When you sweat, the thing that causes odour is the bacteria that break down the sweat, and that’s where our formula steps in. So you might still sweat a little (especially on a hot day or during a workout!), but you won’t smell it – now that’s a win-win!
If you prefer some extra protection, check out our antiperspirant range here.
Our fast-drying, refillable Roll On Antiperspirant has 72hr sweat & odour control. So whether you’re on a hike in the wilderness, at a festival with broken showers, or simply like the reassurance of knowing you’re wearing a strong, reliable antiperspirant, Wild AP is for you! Check out our antiperspirant range here.
Each refill is 50 ml which will last around 4-6 weeks with daily use of 2-3 swipes per pit.
Our Stick Deodorant won’t stop you from sweating, but it does contain ingredients such as tapioca starch which absorbs moisture and keeps you dry all day. When you sweat, the thing that causes odour is the bacteria that break down the sweat, and that’s where our formula steps in. So you might still sweat a little (especially on a hot day or during a workout!), but you won’t smell it.
