The Wild Word

Invent a Scent and Win A$10,000

We’re looking for the boldest, weirdest, most imaginative minds out there to invent a scent.

Wild Impact Report 2025

Small swipes. Big Wins. We’ve rounded up the highlights from our latest Impact Report so you can see exactly how your morning routine is changing the world.

Does 72 hour Deodorant Work?

Exploring the science behind long-lasting formulas, their safety for your skin, and how to choose the right protection to keep you feeling fresh and confident.

Deodorant vs Antiperspirant: What’s the Difference?

Deodorant or Antiperspirant? Learn the simple difference between stopping the smell and stopping the sweat so you can pick the right refillable partner for your day.

Best Smelling Deodorant Scents for Men

In this guide, we’re helping you ditch the mystery chemicals and breaking down our top-rated fragrances to ensure your pits stay fresh, nourished, and smelling like a dream all day long.

Our Diversity and Inclusion Report 2026

We celebrate our team and share our efforts to promote diversity and inclusivity in the workplace.

What are Parabens and are Parabens Harmful?

We talk all things parabens, defining their meaning as synthetic cosmetic preservatives and answering the big question: are parabens harmful?

Refillable personal care without waste

We cover the mission to eliminate single-use plastic by switching to compostable refills made from fast-growing bamboo and natural microbes.

How to Use Body Wash

Learn how to use body wash as a part of your shower routine to keep clean.

SPF Lip Balm Guide: How to Protect Your Lips from the Sun

Learn how SPF lip balm protects from UV damage, how often to apply and what SPF level to choose. Keep your lips protected every day.

Why are my armpits sensitive and how to care for them?

Why are your armpits more sensitive than other areas? Let us help you with some tips to reduce irritation and discomfort.

Bar Soap Vs Body Wash: Which Is Better for You?

Learn which is the best choice for you: bar soap or body wash.

• Products

How Does Antiperspirant Work?

What is an antiperspirant and how does it work? Understand its role in sweat control, safety facts, and how it compares to regular deodorants.

How to Remove Sweat Stains from your Clothes

Oh no! You’ve got the dreaded yellow marks. Here’s how to remove sweat stains from your clothes.

Step by Step Natural Body Care Routine for Men

No man is an island, and no man’s deodorant is either. Here’s our handy guide where we’ll walk you through a simple body care plan for men.

What Does a Sustainable Black Friday Look Like? 🌳⚡

Black Friday does not have to be a race to buy more. This short guide explains why sustainability matters, how Wild puts its values into action, and simple shopping moves readers can use instead of impulse buying.

👻Boo Basket Ideas 👻

Do you need some inspo for a wholesome Halloween bundle of treats? Well, we’ve got you.

Stick vs Roll On: which deo is right for your pits?

Choose Stick if you want a creamy balm like formula, extra comfort for sensitive skin, and a mess free option for travel. Choose Roll On if you prefer a lighter feel, faster drying application, and an invisible finish that works well after the gym or in warmer weather. Both options provide effective odour protection and are refillable. Spoiler: you might want both.

How to fill/refill your Deo Roll On Case

Unsure how to fill/refill your Wild Deo Roll On case? Read this blog for step-by-step instructions.

Introducing Refillable Roll On Deodorant

We’re changing the deodorant game… again. Get to know our brand new refillable Deo Roll On.

Wild to partner with Unilever

We're excited to announce we have joined Unilever, making sustainable personal care more accessible for all..

Impact Report 2024

2024 was a our biggest and Wildest year yet! Read all about it in our Impact Report.

Deodorant you won’t dump

Watch our brand new YouTube video.

Meet our new lip balm formula: what have we changed?

You spoke, we listened. We’ve made some tweaks to our refillable, 98% natural origin lip balm formula to make it even better than before.

Why you should switch to Wild: The benefits of a refillable, 98% natural origin deodorant.

When you make the switch, there's loads to be excited about. Take a look!

The ingredients in our refillable 98% natural origin deodorant: what makes us different?

Let’s explore the ingredients that make our deodorant not just effective but also kind to your skin and the planet.

Tracking Our Carbon Footprint

How we're taking steps towards tracking our emissions and reducing our carbon footprint.

How to use Wild Stick deodorant

Read our tips for the perfect application.

Our Diversity and Inclusion Report

We celebrate our team and share our efforts to promote diversity and inclusivity in the workplace.

How to fill/refill your Wild lip balm

Unsure how to fill/refill your Wild lip balm? Read this blog for step-by-step instructions!

Wild Impact Report 2023

2023 was a our biggest and Wildest year yet! Read all about it in our Impact Report.

What is a natural shampoo?

Read more to find out what a natural shampoo is!

How to Repair Dry Damaged Hair

Learn how to restore damaged hair with practical tips, ingredients to look for, and simple changes that help repair dry and brittle hair.

How to refill our new case

Find out how to refill our new case

Meet our new Case design

Find out more about our new Case design.

Wild x Choose Love

We are SO excited to introduce our Love Heart case in partnership with Choose Love!

• Partnerships

Meet our plastic-free body wash refills

Find out more about our 100% plant-based refills.

Sing your heart out with Wild's shower playlist 🎶🫧

As you lather up with Wild's refillable, natural body wash, let the infectious beats and catchy tunes of Sudsy Serenades transport you to a world of pure shower-time joy. 🚿🎶

Wild’s Best-Smelling Body Wash Scents

Smell incredible from shower to sundown. Discover Wild’s best-selling body wash scents — fresh, natural and seriously long-lasting.

How to refill your Wild Body Care Case

Unsure how to fill/refill your Wild Body Wash and Hand Soap case? Read this blog for step-by-step instructions!

• News

Wild X Woodgreen

We have partnered with Woodgreen for the launch of our Sausage Dog case!

• Partnerships

Is our Body Wash compostable?

Discover what to do with your Body Wash refill when you are finished!

Introducing our Body Wash in a 100% plastic-free, compostable refill

Get to know our Wild Body Wash!

Why does the same fragrance smell different on different people?

Let's answer this sometimes confusing phenomenon!

Scent Notes 101

What do the Top, Middle and Base notes actually mean?

Wild Impact Report 2022

2022 was a our biggest and Wildest year yet! Read all about it in our Impact Report.

Swipe your pits, check your tits: Wild's CoppaFeel! partnership

Discover more about our Boob Case in partnership with breast cancer charity CoppaFeel!

• Partnerships

Eco Movements Throughout the Decades

In celebration of our Retro Swirl case, here's a highlight of a few influential environmental movements throughout the decades.

What to do with the end of your refill

Not sure how to use the last bits of your refill? Here are some useful suggestions!

Should my child be wearing deodorant?

Read on for details on kids and deodorant!

Why do We Sweat?

Find out about all things sweat in our Sweat Guide 101 💦

Come to the fragrance house with us

Let’s take it back to where our wonderful and wacky scents are developed and created; come with us to our fragrance house

Our Support of Polar Bears International

Wild is proud to announce that it has selected Polar Bears International as its newest featured charity, inspired by our latest YouTube video.

Wild Impact Report 2021

2021 was a big year for Wild and we could not be more excited to celebrate it by publishing our first impact report!

Wild’s Best Smelling Deodorant Scents

Take your armpits on a walk down the Wild side with fresh fragrances like Fresh Cotton & Sea Salt and Jasmine & Mandarin Blossom.

Can sweat really be good?

Our bodies are designed to sweat which is why we've made a deodorant that works WITH your body, rather than against it!

Your Guide to a Greener Bathroom: 🚫Parabens

We’re passionate about sustainability. This meant we were VERY picky about the ingredients which were going to be allowed in our products.

Natural deodorant transition period with Wild

Some Wild users may experience a transition period when making the switch to natural deodorant.

Wild's Environmental & Social Policy

We want to build a progressive and inclusive business that makes switching to natural and sustainable products possible without compromise.

Wild Forest: Our Partnership with ON A MISSION

Wild is proud to be partnering with ON A MISSION and even prouder to be carbon negative as a result!

Sustainable Deodorant Packaging with Bamboo

Given our love for bamboo, we were pretty excited to find out that September 18th is World Bamboo Day. Celebrate with us and read about why bamboo is so great.

Which whacky scent should we make for you? Take our scent quiz to find out!

What other crazy deodorant scents are out there and which one would suit you? Take our quiz to find out

Code Red for Humanity?

We will be exploring the importance of changing consumer behaviour around sustainability.

Take a wash on the Wild side and lather up with our NEW soap packed with natural ingredients!

We thought it’s about time we reject plastic soap dispensers and make the humble bar of soap an essential in our bathrooms again.

The Wild Recipe for Success: Au Naturel

We have upgraded our formula to provide even longer-lasting protection against body odour

Plastic Free July - keep going!

The Plastic Free July Challenge is a global movement that helps millions to be part of the solution to plastic pollution, and it’s right up our street at Wild!

Let’s make our homes a little more Wild this Earth Day!

Perfection is hard to achieve, but it’s easy to make changes to be more eco-friendly and add a bit of Wild to your life.

Is Wild Vegan & Cruelty Free?

Yes. Wild deodorant is vegan and cruelty free, with all products free from animal testing and animal derived ingredients. Discover what that means for you.

How we made a deodorant for life

In this blog, we take a look at the thought-process behind designing the last deodorant you’ll ever need to buy.

How to use our NEW Wild Mini Deos

Here's how to use our NEW Wild Mini Deos

How to make the switch to natural deodorant

You want a deodorant that’s easy to use, kind to your skin, and is effective - we have hundreds of thousands of customers who believe that Wild does just that!

Grab Wild with your next food shop!

Load up your trolley because Wild is now stocked in over 280 Sainsbury’s stores across the UK!

From cyberspace to supermarket aisles: How Wild got into your favourite stores

It’s always been our goal to bring the refill revolution to the mainstream so it was only a matter of time before Wild made its way to your favourite shops.

How to fill/refill your Original Wild refillable deodorant case

Unsure how to fill/refill your Wild deodorant case with buttons? Read this blog for step-by-step instructions!

• News

Black History Month: what’s happening on the Wild side?

So many of us here at Wild have been busy consuming extra content during the course of Black History Month, and here’s a selection of things we have covered.

Where is Wild Deodorant made?

Discover where Wild deodorant is made and how it is manufactured with a behind the scenes look at our deodorant factory