Meet our new Natural Lip Balm formula: what have we changed?
🌱 Wild
We’ve given our refillable, natural Lip Balm a bit of a glow-up.The new formula is smoother, softer and more hydrating, with skincare-grade ingredients including hyaluronic acid and jojoba oil. Better still, it’s clinically tested to provide 24-hour moisturisation.
More hydration. Less waxiness.
Our previous formula leaned more heavily on waxes. They helped create a protective barrier on the lips, but we knew we could do more when it came to hydration and how the balm felt to apply. So we went back to the formula.
We’ve reduced the amount of wax and increased the nourishing oils, creating a softer texture and much smoother glide. Then we added two new hydration heroes: hyaluronic acid and jojoba oil. The result? More moisture, less waxiness and a seriously smooth swipe.
Two NEW skincare-grade ingredients!
Jojoba Seed Oil is similar to the lipids naturally found in your skin. It helps soften and condition lips while locking in moisture, without leaving them feeling heavy or greasy. It also helps give the new formula that smoother, silkier glide we were looking for.
Hyaluronic Acid is the skincare favourite that has made its way into your Lip Balm. It's brilliant at holding onto moisture and is gentle enough for delicate lip skin. In our formula, it works alongside nourishing oils and butters to help keep lips feeling soft, smooth and hydrated. Think of it like a little moisture magnet for your lips.
Beyond Pretty: Lip Care That Works
Nourishing oils and butters
Hyaluronic acid and jojoba might be the new stars of the show, but they’ve got plenty of support. Our formula combines carefully selected oils and butters to condition your lips and keep them feeling soft and supple, including ingredients like shea butter, mango seed butter and coconut oil. And the formula is still made with 97% natural origin ingredients.
Clinically tested for 24-hour moisturisation
We didn’t just want the new formula to feel more hydrating.It’s clinically tested to provide 24-hour moisturisation, helping lips stay feeling soft, smooth and hydrated long after you apply it. Because a lip balm should do rather more than sit on top of your lips looking pretty.
So, what’s new?
✓ Smoother, softer formula
✓ Clinically tested 24-hour moisturisation
✓ Hyaluronic acid + jojoba oil
✓ More nourishing oils, less wax
✓ 97% natural origin ingredients
✓ Vegan & cruelty-free
✓ Same reusable case and paper refills
We think it’s our best Lip Balm yet. Your lips can be the judge.
Same refillable case. Better balm inside.
While the formula has changed, the bit we definitely didn’t want to change was the refillable system. Your new Lip Balm works in the same reusable Wild case, with paper refills that can go straight into your recycling once they’re empty.
One case. Endless refills. Now with an even better balm inside.
