Grab Wild with your next food shop!

Load up your trolley because Wild is now stocked in over 280 Sainsbury’s stores across the UK! As of today, you can now get a starter pack (case & one refill) or stock up on individual refills with your weekly food shop. Wild is going mainstream, and we can't quite believe it!

Wild standing proud in the aisles of Sainsburys 🏅

When we launched last year, our long-term goal was to divert as much bathroom plastic from landfill and prove natural deodorants are safe and effective, look great and smell fabulous. We are delighted with the number of pits which have gone Wild but given that the vast majority of deodorant is still bought offline, moving into supermarkets gives just another convenient way for you to get Wild products.

We’ve joined the Sainsbury’s ‘Future Brands Programme’ - specifically designed to promote unique and innovative new companies. As part of the initiative, we’ve been given a prime, top shelf position that's been filled with bright orange, purple and blue packs along with a big Wild branded backboard. You definitely won’t miss us amongst the other deodorants!

Our new retail packaging ✨

Co-founder Freddy says “Sainsbury’s provides the perfect platform to take Wild to the next level and to get us into more bathrooms. Our aim is to reach more people than ever before, and to continue our journey as the leading natural deodorant player in the UK”.

Our retail refill packs - Coconut & Vanilla 🥥 and Orange & Neroli 🍊

As always, sustainability is at the heart of this move. We've packaged the deodorant in minimal, sustainable sourced cardboard and carbon offset the sale of every deodorant through our tree planting mission. If you're already in a Sainsbury's store and need a refill top-up, it makes perfect sense to grab one from the shop.

You can find us in the biggest Sainsbury’s stores across the UK. Find your nearest store here and if you spot Wild in the wild, don't forget to take a photo and send it to us!

Available products: