Privacy Policy 🔒
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.wearewild.com (the “Site”).
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies: - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. - “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. - People who start the checkout process and register via opt-in forms on our website voluntarily agree to receive personalised messages from Wild Cosmetics through email via Klaviyo (our Email Service Provider). The user can voluntarily unsubscribe from this communication at any time by clicking a link in these emails or by contacting us directly and asking us to remove them from our mailing list.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal, email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: - Communicate with you; Marketing and advertising - We may send you promotional materials, including direct mail, email communications, and SMS marketing (as detailed in the Email and Mobile Marketing sections below). - Screen our orders for potential risk or fraud; and - When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing your personal information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below: - Facebook: https://www.facebook.com/settings/?tab=ads - Google: https://www.google.com/settings/ads/anonymous - Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Direct Mail Marketing
We may use the personal information you provide, such as your name and postal address, to send you promotional materials via direct mail, including newsletters, special offers, and product updates. By providing your postal address during the checkout process or account creation, you agree that we may use your information to send promotional mailings. You can opt-out of receiving these mailings at any time by contacting us directly at [email protected].
Email marketing
By subscribing to our email newsletter or signing up for any email communications, you agree to receive emails from us. This includes sign-up through Wild's website, as well as external sources, such as Meta platforms. By consenting to Wild’s email messaging service, you agree to receive recurring email communications with service-related and promotional messages, including updates, alerts, information on promotions, specials, and other marketing offers. You are also opting into receiving marketing from our partnership brands and charities, ensuring you stay informed about exciting opportunities and initiatives.
You understand that you do not have to sign up for those communications in order to make any purchases, and your consent is not a condition of any purchase with Wild. Your participation in this program is completely voluntary. You have the right to remove yourself from the newsletter subscription list at any time. If at any time you wish to unsubscribe, there is a link at the bottom of any subsequent newsletter email you receive.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the newsletter email, any errors in such information, and/or any action you may or may not take in reliance on the information. We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice at https://www.wearewild.com/policies/privacy-policy
Mobile marketing
Mobile Message Service Terms and Conditions
Last updated: 19th October 2021
The Wild mobile message service (the "Service") is operated by Wild Cosmetics Limited (“Wild”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to Wild’s SMS/text messaging service, you agree to receive recurring SMS/text messages with service-related and promotional messages, including updates, alerts, and information (e.g., order updates, account alerts, etc.) and promotions, specials, and other marketing offers (e.g., cart reminders) from and on behalf of Wild via text messages through your wireless provider to the mobile number you provided, even if your mobile number is registered on any Do Not Call register. Text messages may be sent using an automatic telephone dialing system or other technology.
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Wild. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Standard message and data rates may apply from your wireless provider. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt-out of the Service at any time. Click the unsubscribe link in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Wild mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms. For Service support or assistance, email [email protected].
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice @ https://www.wearewild.com/policies/privacy-policy
Compliance with the EU AI Act
We are committed to ensuring full compliance with the EU Artificial Intelligence Act (AI Act), which regulates the development, deployment, and use of AI systems within the European Union. Our AI governance framework is designed to meet the requirements of the AI Act, ensuring transparency, accountability, and ethical AI use.
AI Compliance Policy * Risk Assessment: We assess AI systems based on their risk level (low, high, minimal) as per the AI Act, with higher-risk systems subject to additional scrutiny and oversight.
Transparency: We ensure that users are informed about how AI systems make decisions and their rights to challenge these decisions.
Ethical AI: We integrate fairness, non-discrimination, and privacy protections into our AI systems, adhering to both the AI Act and GDPR.
Human Oversight: High-risk AI systems are subject to human oversight to ensure accountability and prevent harm.
Compliance Systems and Processes * Regular Risk Assessments: We conduct ongoing assessments of AI systems to ensure compliance with the AI Act’s risk classifications.
Internal Audits: Regular internal audits and monitoring processes ensure continuous compliance with AI regulations.
Training and Awareness: Employees involved in AI development are trained on AI Act compliance and ethical guidelines.
Third-Party Oversight: We collaborate with external experts for independent audits and certifications of high-risk AI systems.
Incident Response: We have a clear response plan for addressing AI-related incidents, ensuring timely corrective actions as required by the AI Act.
User Rights and AI Transparency * Right to Understand: Users are informed about how AI decisions are made and have the right to contest automated decisions.
- Data Protection: Our AI systems comply with GDPR and respect users’ data privacy and rights.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Minors
The Site is not intended for individuals under the age of 18.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at [email protected] or by mail using the details provided below:
F.A.O. Data Protection Officer, Wild Cosmetics Ltd
Unit CC2.03, Canterbury Court
1-3 Brixton Road
London, SW9 6DE
United Kingdom.
