A love letter to our newest collab: LSF x Wild
🌸 Eva Eeckhout
Discover our absolute love for our newest collection. Written by one of our very own LoveShackFancy-obsessed team members, this post shares why we are losing our minds over dressing our lifetime-use cases in these iconic, romantic florals!
Hi, I’m Eva, and I work in the marketing team here at Wild. I’ve been here for nearly a year now, and I truly hit that milestone at the perfect time. Why? Because our latest launch feels like it was plucked directly from one of my Pinterest boards!
A few years ago, I visited New York City for the very first time and decided to take a little trip to the Hamptons (yes, Gossip Girl made me do it). The second I arrived, I spotted a girl wearing the most breezy, long white lace dress. I took a sneaky photo of a total stranger (slightly creepy, I know) so I could do a quick reverse-image search. The verdict? It was a LoveShackFancy dress.
As it turned out, I wasn’t even staying that far from Sag Harbor, where their very first store opened back in the summer of 2018. Ever since that trip, I have been utterly obsessed with the brand. Their story actually started a few years earlier when the founder, Rebecca Hessel Cohen, couldn’t find her dream bridesmaid dress. She took matters into her own hands, designed it herself, and LSF was born. Iconic, if you ask me.
If you haven’t guessed by now, I am an unapologetic girlie girl. Give me all the florals, bows, and pink! To me, LoveShackFancy isn’t just a clothing brand. It’s an entire world of romantic nostalgia and effortless femininity. It’s the very first name I type into Pinterest when I’m planning my yearly birthday garden party, and their Notting Hill store was my first stop when I was hunting for my graduation dress.
Now, I am well aware that their pieces are a premium investment. My Vinted notifications for the brand are permanently turned on. In fact, I routinely check my Vinted feed in the morning before I even turn off my alarm. It’s a lifestyle.
Which brings me back to why I am completely losing my mind over this collaboration. Since our cases are a lifetime investment that you keep forever, I did a little happy dance when I found out I could finally dress my vanity in those iconic LSF prints. I’ve already claimed mine (which actually matches my first ever LSF dress)! And honestly, your vanity deserves one too. Welcome to the floral fantasy. 🌸
