Our biggest ever
Black Friday sale.
Limited time offer: Get 30% off our magical
limited edition collection with the code BLACKFRIDAY.
Superstar savings this Black Friday.
Bigger and better
Get 30% off sitewide with the code BLACKFRIDAY .
Shop sustainably
For every star case we'll plant 2 trees -- help us hit our target.
Limited Edition
Don't miss the Emma Bridgewater Star collection.
Money-back guarantee
Not convinced in 30 days? Get your money back.
Give yourself the star treatment.
Add a little magic to your routine with our brand new Emma Bridgewater Star Case collection, combining classic British design with a modern way to do bodycare. Get just one, or let the whole set capture your heart.
Our fairytale favourites.
Discover our 4 limited edition scents
Sugar Plum Fairy 🧚♀️
Sweet and sparkling, this scent is packed with seasonal fruit and syrupy berries. Infused with notes of plum, cassis and cedarwood.
- Top notes: Sugared Plums
- Middle notes: Berry Syrup
- Base notes: Peach
Enchanted Forest 🌲
Wonderfully woody, with oodles of wintry freshness. Packed with pine, vetiver and mandarin, this scent’s rich with dark sophistication.
- Top notes: Frankincense
- Middle notes: Violet
- Base notes: Fresh Pine
Arctic Ice Queen❄️
A blast of icy freshness, to dazzle and delight. A blend of bold peppermint and sweet spearmint, with menthol enriched eucalyptus notes.
- Top notes: Peppermint
- Middle notes: Spearmint
- Base notes: Eucalyptus
Santa's Kiss 🎅
Our cheekiest scent yet. A cocktail of peach, apple and sandalwood notes that goes perfectly with mistletoe...
- Top notes: Peach
- Middle notes: Raspberry
- Base notes: Frosted Violet
Spellbinding scents.
Never run out.
With a Wild subscription, your favourite products will show up on your doorstep automatically, just when you need them.
What a scent-sational idea!
- 💰Get an extra 20% off for life!
- 🌸Pick & mix your scents.
- 👍Pause, skip or cancel anytime.
Join 1,000,000+ Customers
Join usLauren
⭐⭐⭐⭐⭐
"Great quality, work amazing, stop me sweating!! Great range of scents and so easy to use!."
Greta
⭐⭐⭐⭐⭐
"Love this product! Beautiful scents. So glad I made the change from an aerosol deodorant."
Ellie
⭐⭐⭐⭐⭐
"Absolutely love this deodorant, keeps you fresh all day and smells great."
Emma
⭐⭐⭐⭐⭐
"Totally converted, Wild is fantastic, I recommend it to everyone."
Angelle
⭐⭐⭐⭐⭐
"Totally converted, Wild is fantastic, I recommend it to everyone."
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Frequently Asked Questions
Is Wild deodorant an antiperspirant?
Wild isn’t antiperspirant as we don’t use aluminum salts in our deodorant. This is because we think sweating is a natural and important function. Instead, our deodorant contains alternative ingredients such as tapioca starch which absorbs moisture and keeps you dry all day.
What makes your deodorant refills different?
Our deodorant refills are made from bamboo pulp which is 100% plastic-free, compostable and widely recyclable. Recycle them at home alongside any paper or cardboard. Lots of people also choose to grow seeds in their empty refills, so get creative and have a think with what you can do with yours!
How long will a deodorant refill last?
Each refill weighs 40g which will last around 4-6 weeks with daily use. You only need to apply 2 gentle swipes per pit - much less than a standard roll on!
Is it vegan and cruelty-free?
Yes, we are proud to say all our products are vegan & cruelty-free and we absolutely never test our products or ingredients on animals.
What ingredients are used?
Our deodorant is made from gentle, natural ingredients making it suitable for all skin types.
You can find a full list of our ingredients here.
