Hydration that lasts. Refills that vanish.

♻️
Case for life
Reuse, refill, rehydrate.
🌱
Vegan certified
Plant-based wax and oils
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Natural botanicals
Kakadu plum oil & vitamin E
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Planet friendly
7.5g of plastic saved every time you refill

How it works

Going in for the refill?
Pick a scent, pop it in your case for life. Then twist. And go💄

Choose your scent (or choose them all)

Say goodbye to dry. 💧

Lip skin is a little thinner and produces no sweat or sebum. So it is far more likely to dry out than other areas of your body. We’ve blended a mixture of natural waxes (including sunflower seed wax, Japanese tree wax, candelilla and rice bran waxes) to lock in moisture, whilst keeping things entirely vegan.

Flex factor. 💋

Environmental factors can really punish your lips. From sun damage (lips have lower melanin levels, for starters) to temperature changes, this area faces a lot of challenges. And most importantly, lips are always moving, putting the skin under strain. So a blend of oils including olive oil & coconut oil to help keep your skin supple.

Shea there, good feelin’! 💏

Extra protection is provided by naturally soothing shea butter, which sets your lips up for the day, locks in all that lovely moisture and reduces any inflammation. It is enriched with antioxidants including vitamin A and E, nourishing your skin. Oh, and it smells almost good enough to eat. Or kiss, at least.

Over 60,000 5-star reviews

Refillable, natural, kissable.

Meet our revolutionary lip balm💋 It’s bursting with natural botanicals – like Kakadu plum oil and vitamin E – to hydrate, protect and nourish. Oh, and it’s all wrapped up in a stylish powder blue or rose case for life. So you’ll ditch the dryness and single-use plastic.

Discover our ingredients

Apply a pop of lip balm regularly, for moisture and protection. Keep hydrated on-the-go with a reusable case for life. Warning: you might get envious looks.io

FAQs

Is the Lip Balm formula vegan?

Yes. Our Lip Balm does not contain beeswax and is packed full of gentle, natural ingredients from plants. As with all Wild products, it's vegan and cruelty-free, complete with Vegan Society approval!

You can find a full list of our ingredients here.

How do I refill the lip balm?

Simply, take the lid off the case; carefully remove the lid from the lip balm refill. Then place the lip balm refill inside the case. Twist the case down and you are ready to go! If you need more information, please follow this instruction video here.

How long can I expect my lip balm refill to last?

Our refills contain 4.5g of Lip Balm and we would estimate this to last a person roughly 1 month. We find that most people use it daily, and re-apply a couple of times throughout the day, whenever their lips start to feel a bit dry. However, use it whenever you like, everyone is different!

As for the shelf life, it will last up to 12 months! We recommend storing it in a cool, dry place, away from direct sunlight.

Can you engrave the lip balm case?

Yes. You can engrave it up to 8 characters.

More FAQs