Wild named a Which? Best Buy for natural deodorant
Wild
Finding the best natural deodorant shouldn't make you break into a sweat; it should be a process as natural as the ingredients themselves.
Which is why it's such great news that Which? has named Wild a Best Buy for natural deodorants. A panel of unbiased testers pitted the UK’s best natural deodorants against each other to see which could keep up with busy, sweaty, real-life days, and which deodorants would have the testers scrabbling for a top-up by lunchtime.
Spoiler alert: the only Wild thing being reached for at lunch was the wild rice salad.
The UK's number 1 refillable, natural deodorant. Independently tested and clinically proven to perform for 24 hours.
Which? has named Wild a Best Buy
Which? doesn’t hand out praise lightly. They buy the products themselves, test them rigorously and don’t accept freebies or brand spin.
In their review of natural deodorants, Which? went about their daily activities, including some light-to-moderate exercise, wearing each deodorant for 12 hours. The big thing with natural deodorants is that they don’t block sweat like antiperspirants; they’re designed to neutralise odour while letting your body do its thing. And the challenge is making that work all day, not just until you can sneak out of the mid-morning meeting for a bathroom break.
The panel officially rated Wild among the top performers, earning its place as an award-winning deodorant and a Which? Best Buy. Go Wild.
Why being a Which? Best Buy matters
When people ask “what deodorant works best?”, the internet has opinions. Lots of them. Influencers, ads, hot takes, miracle claims...the list goes on. But Which? is different. It’s the UK’s independent consumer champion, trusted for decades because it tests products in controlled conditions and reports what actually happens, both the miraculously good and the diabolically bad.
So when Which? names a product a Best Buy, it means that the product has outperformed competitors in all the key areas – areas that could be the difference between a sweaty, irritable day and a fresh, magnificent one.
Why Wild was rated one of the best natural deodorants
To find the best natural deodorant, Which? looked at several factors:
- Odour control. It’s the key selling point of natural deodorants.
- White marks and staining. They’re two of the most common complaints with any deodorant, and Which? made sure to find which deodorants left no marks, and which left obvious stains.
- Ease of application. How easy the deodorants are to apply is a small but vital consideration when choosing your armpit care routine, because nobody wants to feel like they’re rubbing chalk on their armpits.
- Skin irritation and pH levels. Knowing how acidic or alkaline a deodorant is can be great for helping those with sensitive skin make an informed choice – the stronger the pH, the more likely the deodorant is to be irritating.
A UK trusted natural deodorant brand
Which? recognition matters even more when you’re shopping in the UK. Unreliable weather, crowded tubes and overwhelmingly busy lives all put deodorants to the test in ways a quick spritz at home never could.
Being named a Best Buy by Which? reinforces Wild’s position as one of the best natural deodorant options that meets expectations for effectiveness, value and transparency. For anyone searching for the best deodorant for women or men, this independent stamp of approval makes the choice a no-brainer.
