At Wild, we believe in harnessing the power of nature as part of our mission to remove harsh chemicals and synthetic ingredients from our personal care routines. It all started with our natural, refillable deodorant, but as a retail exclusive, we have just launched our natural deodorant into Tesco stores nationwide. But what exactly is a natural shampoo, and why should you consider making the switch?

What is a natural shampoo? 🫧

Natural shampoo, simply put, cleanses your hair using ingredients derived from nature rather than synthetic chemicals. In our formulas, we use a blend of at least 97% natural ingredients which includes botanical extracts, vitamin-packed oils, and vegetable proteins that are gentle yet effective at nourishing the hair and scalp. 🥳 In synthetic shampoos, you might find harsh SLS, parabens and other synthetic ingredients. ❌

The importance of using a natural shampoo

So, why should you opt for a natural shampoo over its conventional counterparts? The benefits are plentiful and extend beyond just personal health.

🌱 Gentle on your hair and scalp

First and foremost, natural shampoos are gentler on the hair and scalp. Traditional shampoos containing SLSs and other harsh chemicals can strip the hair of its natural oils, leading to dryness, irritation, and even damage over time. Natural alternatives, on the other hand, harness the power of nature, leaving the hair clean, soft, and nourished without causing any harm.

🌱 Restores and repairs hair

We have different formulations tailored to meet your specific needs. For those looking to increase hydration, Our rich and nourishing formula locks your hair with deep moisture and essential nutrients leaving it visibly smoother, shinier and irresistible soft. For those with damaged hair, our strengthen and repair formula is enriched with a powerful blend of botanical extracts and proteins, our strengthen and repair formula penetrates deep into the hair shaft, fortifying and revitalising every strand from within providing repair and restoration for stronger, healthier-looking hair, day after day.

🌱 Compostable packaging

Our natural shampoo comes in compostable packaging. plastic-free and made entirely from plants. We use a blend of bamboo and plant starch, sourced exclusively from waste plant material, including leftovers from bamboo chopsticks and potato peelings from crisps. This makes the refills fully compostable at home, breaking down in less than a year without leaving harmful residues like microplastics. Even if you don’t have a compost heap, they can be put in general waste, where they will naturally decompose. This will be Tesco’s first ever compostable haircare range and signifies a huge shift from the reliance of single-use plastic packaging.