About Us

We’re the UK’s No.1 refillable bathroom brand. Maybe you’ve seen our ads, or our shelf in your local supermarket. Wherever you find us, we stand for the same thing: removing single use plastic from your bathroom.

Our Story

A long, long time ago (ahem… 2019) childhood best friends Charlie and Freddy had a thought: what if you could make personal care with less plastic waste? Everyone loves a reusable bottle, what if you did the same with… deodorant?

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The Wild Journey

Our first attempts at our refillable deodorant were a bit experimental. But we quickly hit on a 98% natural formula, and a case design that really worked. And as soon as we made it available to buy, people absolutely loved it.

The word of mouth spread quickly, and soon we’d added a refillable body wash to the range. This was followed by lip balm and then refillable roll on deodorant – with refillable antiperspirant coming this year.

All our products share a simple premise: they’re refillable, to reduce plastic waste. And they’re over 90% natural to be good to your skin.

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Our Core Values

We believe Wild personal care should be a cut above. That means high quality formulas, with over 90% natural origin ingredients – that are great for your skin and really do work.

Cutting waste doesn’t have to be a faff. We make refillable products that are easy to use, completely mess free and with conventional plastic free refills. This is just great and effective personal care happens to be low waste and high in natural origin ingredients.

Fancy finding out more about our mission? Well, take a look here…

Our Mission

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B-Corp

We adhere to high standards of material and human sustainability, as recognised by B Corp.

Certified

We’re animal lovers at Wild. We never test on animals, and are so pleased to be recognised for this.

Certified

All our products are 100% vegan – and this certification is the gold standard!

M-Tick

Our products have been recognised as helping with the symptoms of menopause.

B-Corp

We adhere to high standards of material and human sustainability, as recognised by B Corp.

Certified

We’re animal lovers at Wild. We never test on animals, and are so pleased to be recognised for this.

Certified

All our products are 100% vegan – and this certification is the gold standard!

M-Tick

Our products have been recognised as helping with the symptoms of menopause.

Our Wild people

Since the dawn of time (2019) over 4.5 million people have switched to Wild. And – we really mean this – that is amazing.

We love our Wild people, from our day one die-hards to the casual customers who stumble across us. We really couldn’t have done any of this without you.