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Invent-a-Scent winner
🛻 Lucy Dunnet
We asked our community to go Wild and invent their dream deo scents – the bolder and more scent-sational, the better. Now, thousands of entries and tens of thousands of votes later, we have our winner! That means we have a new Wild refill for you to salivate over, and one customer who will go from a mere deo user to an inventor extraordinaire (and be £5000 richer to boot!).
Drumroll please...🥁
The Boy I Snogged in Thailand
Naughty. Nostalgic. And a completely nutty name for a deodorant, The Boy I Snogged in Thailand captures the fun, romance and adventure that inventor @sambaxter__ experienced on her travels.
"Who knew a snog could get you so far!" she told us with a giggle. Sam was in the pub when we rung her up, and couldn’t have been more thrilled with her future hustle as a deodorant creator. “I’m going to have to go back to Thailand now for more snogging.” She may have two children now and admitted her snogging days are actually behind her, so it’s great that come 2027 and the launch of her Wild scent, she will be able to relive these days through her pits.
What was your Wild-est snog?
To celebrate Sam taking the crown, we’re asking customers to share their Wild-est snog stories over on Instagram. Perhaps it was back row in the cinema, surrounded by salty popcorn? Up a snowy mountain with the fresh alpine breeze filling your nostrils? Or upside down with Spiderman, with love (and the smell of rain on concrete) in the air?
