What is an ‘aluminium-free deodorant’?

Aluminium vs. Aluminium Salts?

Unlike Wild, many mainstream antiperspirants contain a synthetic group of aluminium salts. Their function is to reduce or even stop sweating by temporarily blocking the sweat glands in your underarms. When you stop the sweat, there is less opportunity for the growth of odour-causing bacteria which thrive when sweat lingers on the skin.

However, there is another way to prevent the pong. At Wild, we use natural ingredients that work with your body's natural sweating function, instead of using aluminum and other ingredients that block it.

So, how do aluminium-free deodorants still work effectively?

Aluminium-free deodorants contain alternative and natural ingredients that work to keep you dry and stop your underarms from smelling unpleasant. For example, Wild’s formula contains tapioca starch, an absorptive powder extracted from the roots of the cassava plant which keeps you dry without blocking your sweat glands. Another key ingredient in our regular range is bicarbonate of soda which is antibacterial so prevents body odour from forming by killing off any bacteria which has rocked up under your arms, expecting things to get sweaty. This is a key part of preventing that classic body-odour smell, as it's the waste products from the bacteria that are responsible. Wild will keep you smelling fresh all day- even on those busy days - naturally!

It’s also the aluminium salts found in classic antiperspirants or deodorants that leave those annoying yellow stains on your clothes when it comes into contact with your sweat. So a natural deodorant without aluminium salts means no more yellow stains. Great news for your pristine white tees!

You can find a full list of our ingredients, plus their role and benefits, here.

But what about your aluminium Wild case?

By calling our deodorant aluminium-free, we are referring to there being no aluminium-salts in the deodorant formula. In contrast, our refillable casing is made from aluminium alloy which is very different to aluminium-salts in antiperspirants. It's an incredibly safe and commonly used form of packaging because it’s lightweight and highly durable. This means your casing can last you a lifetime!

So to sum that all up, Wild deodorant is aluminium-free because it does not contain synthetic aluminium salts. However, our casing is made from entirely safe aluminium metal designed to allow you to easily apply your deodorant, refill after refill.

Check out the case range here!