Our partnership with Unilever
🐸 Emily White
We started Wild in 2019 because we knew personal care could do better. We knew it could be better. So we created refillable products that people actually wanted in their bathrooms, with scents to go wild for, in packaging that meant less unnecessary waste.
But there was only so much we could achieve alone. In 2025, Wild became part of Unilever, and we have been using our combined expertise, experience and passion for doing personal care differently to take our mission to the next level ever since.
Here's what that looks like in practice.
Wild is still Wild. Our team continues to make the day-to-day decisions, from the products we create to the partners we work with and the direction we take as a brand. And yes, we're still the ones dreaming up the weird and wonderful scents!
We've always been thoughtful about who we work with, choosing partners who share our values and ambitions, and we're now making longer-term commitments to some of our long-standing suppliers so that we can continue to grow. Together.
Group55 manufactures Wild's liquid products from their site in Lancashire. They’re a certified B Corp, with on-site solar power generation and other projects built into their manufacturing, purchasing and supply-chain processes to reduce their environmental impact. Their recently expanded UK facility has more than doubled their production capacity, so as Wild grows, Group55 can grow with us.
Natural Cosmetics Holland makes our deodorant. Their factory uses solar energy and specialises in water-free natural cosmetics; an approach that avoids transporting water unnecessarily around the supply chain. They also actively employ people facing barriers to employment.
Shellworks is the UK biotech start-up behind Vivomer, the compostable material we use for our body wash and roll-on refills. Rather than accepting conventional plastic as the only option, their team has developed a material made through microbial fermentation. It behaves like plastic while it's being used, but is certified home compostable at the end of its life.
Better products, backed by science
One of the biggest benefits of being part of Unilever is the expertise we can now tap into. We’re working with some of the best and brightest scientists to develop next-generation odour-fighting technology and more luxurious body wash formulas, and future innovations that are completely, gloriously Wild.
Our latest natural deodorant formula has been independently tested to deliver 72 hours of odour protection, and we couldn’t have done it without the help of Unilever scientists. It's already available in select scents, with a wider rollout planned for 2027.
Understanding where our impact comes from
Reducing packaging waste has always been a huge part of Wild. But that’s not the only environmental impact we care about. We also look at the impact of getting our products from where they're made all the way to your bathroom shelf. We've already been working to establish manufacturing and supplier partnerships in markets such as the US, and will continue to expand our supply reach to limit the distances our products need to travel.
Thanks to Unilever’s supply-chain teams, we’re able to increase our impact awareness and, subsequently, improve it. Together, we're focusing on three things:
- using lower-carbon transport modes
- building manufacturing and supplier relationships closer to our customers
- getting better visibility of our transport emissions
Wild has spent years learning how to make refillable products something that people actually want to use every day, while Unilever brings experience from testing more than 50 reuse-refill models across various product categories and formats around the world.
By sharing insights and learning from each other, we can help accelerate progress towards a more refillable future.
Our ambition hasn't changed. We want to move refillable personal care into the mainstream of daily routines, with scent-sational products that earn their spot on your shelf with every swipe.
We'll keep questioning the waste in personal care and looking for better ways to tackle it, across every stage of a product’s life cycle.
FAQs
Our formulations are staying just the way you love them; packed with premium ingredients that you’ve heard of and that are good for your skin! We will continue to try and always improve on the products we offer to make sure we maintain the highest quality standards in the industry.
Our commitment to sustainability is at the heart of everything we do, and that’s not going to change. In fact, with Unilever’s support, we’ll be able to invest in even more cutting-edge technologies to reduce our carbon footprint and environmental impact more than we ever could alone. We want to bring you new products and new ways to remove single-use plastic from your personal care routines and we’re more motivated than ever to push the boundaries of what’s possible.
Yes. Wild remains a certified B Corp. We're continuing to work towards meeting the standards required for recertification, including our commitments to social and environmental responsibility.
Absolutely. We never test our products or ingredients on animals and use 100% vegan ingredients in our products. We will continue to remain vegan-certified by the Vegan Society and cruelty-free by Leaping Bunny.
You can read more about Unilever and their approach to no animal testing on their website.
Giving back has always been important to Wild, whether that's donating products to hygiene banks, supporting charities and community organisations, or giving our team paid time to volunteer.
From volunteering with FoodCycle, Trees for Cities and Thames21 to working with GoodWork and 10,000 Black Interns to create more opportunities for young people, we're proud to support causes that make a difference.
We also continue to support reforestation projects around the world through our long-standing partnership with On A Mission.
The Wild brand you know and love is here to stay! You can expect the same top-quality formulations, carefully selected ingredients, and bold, exciting scents you’ve always enjoyed. Our mission to reduce single-use plastic in the bathroom has gone up a gear and we’re bringing you new products, even better formulations, and more ways to make sustainability accessible to everyone. It's the same passionate team, in the same place, delivering the same solutions for a single-use plastic-free future and we couldn't be more excited about what we can now achieve with the backing of Unilever. In the meantime, it’s business as usual here at Wild HQ and we’ve all got our heads down working hard to deliver for you!
Wild's team continues to make day-to-day decisions about our products, brand and partners, while drawing on Unilever's expertise where it can help.
