Emma Raducanu holds a small, rectangular object in her right hand, posing against a blurred tennis court backdrop.

Emma
Raducanu's
Garden of England Scent

Introducing our first global ambassador, Emma Raducanu๐ŸŽพ

Our new co-created signature scent: Garden of England. Inspired by her love for her home county of Kent, Emma worked closely with us to capture its fresh, uplifting, and botanical essence.
Change your deo game

Make your routine refillable, with our stick deodorant.
โœ…24hr odour control
โœ…98% natural ingredients
โœ…Dermatologically tested

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Caption: a woman holding a cell phone in front of a tennis net
The winning formula

Freshness you can rely on, whatever the day throws your way.


โœ…72 hr sweat& odour protection
โœ…90% natural ingredients
โœ…Invisible finish
โœ…Dermatogically approved

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Emma Raducanu holding a Wild roll-on deodorant while standing behind a tennis net.
Scent served with style.

Emmaโ€™s personal love for fresh, botanical scents led the way for this signature scent. She wanted something fresh and uplifting, so she worked closely with us to ensure the scent reminded me of her favourite place - Kent!

Caption: a wooden table topped with a cup of coffee next to flowers

The Notes Breakdown ๐Ÿ‘ƒ

Rhubarb. A crisp, tart opening that feels like a fresh summer morning.

Fresh Green Leaves. Clean and earthy, bringing the outdoors in.

Rose Petals. A soft, nostalgic floral finish that lingers beautifully.

How it works

1. Choose your case ๐ŸŽจ

Our refillable Wild case is built to last - Choose your favourite design.

2. Pick scents ๐ŸŒบ

Choose from our bestselling Wild fragrances and we'll take care of the rest.

3. Roll on and on and on ๐Ÿคฉ

Fill your case with your favourite scent, 2 gentle swipes and you're all set.

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Over 76,000 5-star reviews

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Get Emma's limited edition scent now ๐ŸŽพ

Frequently Asked Questions

Our refillable stick deodorant has 24hr odour protection, 98% natural origin ingredients, vegan and cruelty free. Each scent has a slightly different recipe, but youโ€™ll spot many core ingredients across the board, like tapioca starch,shea butter, cocoa seed butter,sunflower wax and sodium bicarbonate.

Most antiperspirants canโ€™t say theyโ€™re 90% natural. But weโ€™ve used a patented anti-sweat technology which keeps you fresh in small quantities, so leaves space for lots of lovely natural things. Including sunflower seed oil, rich in fatty acids, which helps protect the skin and reduce dryness. Read more on our ingredients.

No, Wild Stick Deo isn't an antiperspirant. Instead, we use absorbent ingredients and scent-sational fragrance to give you 24hr odour protection you can trust. Different days need different deos, and sometimes you might need something a little drier. But don't worry, you're guaranteed to smell great with all Wild products.

Yes! Our Roll On refill bottle is made from vivomer, which is a compostable material.So while it may look like traditional plastic, itโ€™s a clever alternative that breaks down naturally over time.

All Wild products, it's vegan and cruelty-free, complete with Vegan Society and Leaping Bunny approval! Packed full of gentle, natural origin ingredients we never include parabens, aluminium or sulphates.